Wherein unreasonably free time is dedicated to proving Jonah Hill is funnier than you.

Tuesday, October 16, 2007

ポケモン Movie Money (OR Squirtle Sequel Specie)

In honor of the
Transformer DVD's release today, the fact that I spent at least an hour today sending messages from Optimus Prime, and being too upset over 松坂 大輔 to watch baseball, I figure now's a good time to explore the latter half of Google Docs & Spreadsheets.


South Korea, Mainland China and Japan were far-and away the largest non-English markets for Michael Bay's Transformers, and in that order. My surprise at this has three layers of diminishing affiliation to anthropomorphic automobiles:
1) Transformers is based on Japanese toys, the cartoon had more iterations in Japan than it did in the US, and the Japanese localization also roped in old voice actor[s?], yet in Japan it grossed less than half of either Pirates or Potter. In the US, it outgrossed them both.
2) For some reason I assumed Japan was a more sophisticated movie marketplace than Korea. However, through October 7th, the Japanese box office is averaging ≈$14M[1] a week for 21 movies, and RoK $16M on a whopping 60 movies.
3) 'Pokémon 2007' was the #6 movie in Japan when Transformers opened. All told it's made ≈$42M, a good $8M more than Transformers grossed there.

Even considering residual hype from the 2006 release of Nintendo DS PokéMon games, such revenue seemed really high; at the time it was Japan's biggest home-grown hit.[2] I went back to see how the other films in the series did.

Guess it's that's not that weird after all.

Next time, 宮崎 駿 v ゴジラ, the Fantastic Four Double-Feature in Korea, Stomp-ing the Yard in Japan, and Tonic Google Presentations.

[1]US Dollars (exchange rates perplex me). FTR: the PRC's weekly average is 9 movies and 45.8M 圆/圓
[2]Since surpassed by Hero, an adaptation of the same-named TV series
[3] Grosses 2003-2007 are from Japan only.